Wacky Playland
Web design & development
Introduction
Wacky Playland came to us with an outdated site that was losing bookings daily. The brief was clear: a bespoke, high energy experience that converts parents into customers the moment they land.
We crafted a vibrant, family first design from the ground up. Intuitive user journeys, party package highlights positioned for instant engagement, and a mobile experience built for how real families actually browse.
The problem
The original Wix site had a few issues that are common with DIY builds for this type of business:
- Not built for mobile. The majority of Wacky Playland's visitors are parents searching on their phones. The original site wasn't optimised for that.
- No clear structure. Information about sessions, parties, prices, and how to book was spread around without a clear path from landing to booking.
- Booking was buried. The most important action on the site, making a booking, wasn't front and centre.
- Generic Wix feel. A soft play centre should feel fun, welcoming, and trustworthy. The template look wasn't doing any of that.
What we built
The new site is 14 pages, built from scratch. Every page has a specific job and a clear next step. The entire build was mobile first: tap targets big enough for one hand, readable text without zooming, and layouts that adapt cleanly across every screen size.
Every page has a visible, accessible link to book. Not hidden in a footer or buried three clicks deep. Prominent, obvious, and easy to tap on a phone. Fourteen pages sounds like a lot, but for a business with multiple session types, party packages, FAQs, and location information, it's the right amount. Each page covers one thing clearly.
Soft play is a fun, family environment. The new site needed to feel that way: warm, welcoming, and easy to navigate even when you're tired and looking after a toddler at the same time.
Worth knowing: Google ranks your mobile site, not your desktop site. A site that works well on mobile doesn't just convert better. It ranks better too.
The result
A booking focused site that matches the energy of the business and gives parents a clear path from first visit to confirmed session. Live in two weeks, built to convert on the device families actually use.
“Working with Michael on our new website was an excellent experience from start to finish. He was polite and professional throughout, always listened to what we wanted, and the final website exceeded our expectations.”Wacky Playland
