SEO

SEO foundations that compound.

Technical SEO, local visibility and structured content for Kent businesses — built into every new site, or as standalone SEO work on an existing one.

What SEO work actually covers.

Most small business websites fail SEO for fixable reasons: slow load times, weak page structure, missing local signals, or content that does not answer what people actually search. The work below is what gets scoped, prioritised and implemented — on a new build or an existing site.

Technical SEO.

Most ranking problems start with fixable technical issues — slow pages, broken links, poor crawlability, or structure that stops Google understanding your site. I audit what is holding you back and implement priority fixes: metadata, heading hierarchy, sitemaps, redirects and performance basics.

Local SEO for Kent.

If you rely on local customers, your site and Google Business Profile need to tell the same clear story. I align on-page location signals, schema markup and town-level content so you show up for searches like “metal fabrication Sittingbourne” or “web designer Canterbury”.

Kent web design hub

On-page structure & content.

Google rewards pages that directly answer what people search. I improve page titles, internal linking, service page structure and content gaps — so each important page has a clear job and connects logically to the rest of the site.

Performance & mobile.

Slow, awkward mobile experiences hurt both rankings and enquiries. I fix load times, layout stability and mobile usability issues that often get overlooked on older or template-built sites.

GEO-ready foundations.

AI search tools cite businesses with clear, factual content — not keyword-stuffed pages. I structure service pages, FAQs and supporting files like llms.txt so tools like ChatGPT and Perplexity can reference your business accurately.

Read about GEO

How the work is scoped.

SEO work is agreed upfront — no vague retainers, no mystery reports. Scroll through how a typical project runs from first review to handover.

Review

Week 1

I audit your current site — technical health, page structure, metadata, local signals and how you compare to competitors in search. You get a clear picture of what’s wrong and what’s worth fixing first.

Work involved

AuditCrawlMetadataCompetitors

Priorities

Agreed scope

Not everything needs fixing at once. We agree a focused scope based on impact, budget and timeline — whether that’s a one-off foundations pass, a full audit with fixes, or ongoing monthly work.

Work involved

ScopeBudgetTimelinePriorities

Implementation

Hands-on

Agreed work gets done properly: structural fixes, metadata, schema, internal links, local setup and any content adjustments needed to support search visibility.

Work involved

TechnicalOn-pageLocalSchema

Handover

Next steps

You receive a clear summary of what changed, what to monitor and what to tackle next. Ongoing SEO is available if you want regular refinement — but there’s no lock-in to packages you do not need.

Work involved

ReportAnalyticsMonitoringSupport

What our
clients say

★★★★★
D&R Fabrications Ltd
"I was recommended Michael to complete our new website. He was amazing from start to finish, very efficient, and got the website up and running in great time. With only a few details and pictures from us, he set us up with a great looking website. I would recommend Michael to anyone who needs this service."
Danny French D&R Fabrications Ltd
View project

FAQ’s

Yes. byMichael is based in Faversham and provides SEO foundations and local SEO for businesses across Kent, including Canterbury, Maidstone, Ashford and the wider county.

Every byMichael website build includes SEO foundations: proper structure, meta data, schema markup, sitemap and performance basics. Ongoing SEO support is available separately.

SEO audits start from £250. SEO foundations — hands-on fixes to metadata, structure, schema and key technical issues — start from £450. Ongoing SEO is scoped monthly based on your site and competition. See the pricing page for the full breakdown.

Technical fixes can improve crawlability and rankings within weeks. Broader visibility gains usually take a few months — SEO compounds over time, not overnight. I’ll set realistic expectations upfront based on your starting point.

Yes. Whether I built the site or not, I’ll review what you have and recommend an honest scope. SEO foundations work well on existing sites; a full rebuild is only suggested if the underlying structure is working against you.

GEO (Generative Engine Optimization) means structuring your site so AI tools like ChatGPT can cite your business accurately. I include GEO foundations in every build and SEO project. See the GEO page and blog post for detail.

Ready to talk about SEO for your Kent business?

Get a quote